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YouTubeSkift
Prism CEO: “Motel 6 Is the Iconic Brand. We’re Rebuilding Everything Behind It.”
At Skift Global Forum, Prism CEO Ritesh Agarwal explains the real thesis behind the Motel 6 and Studio 6 bet. He calls Motel 6 the most iconic economy lodging brand in the U.S. with “Route 66 heritage,” then says the brand needed a full modernization for the next generation: the app, website, distribution systems, CRS, and brand standards ...
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