Everyone says leaders need to be great storytellers — but very few explain what that actually means at work. In this breakdown, we explore Daniel Coyle’s research from *The Culture Code* and how the world’s best teams use storytelling to create alignment, not inspiration alone. You’ll learn how effective leaders use stories to help teams orient themselves between where they are now and where they’re going. This includes naming current challenges with specificity, defining a clear destination, an

6 master storytellers – on the power of books. Celebrating the written world of human experience and imagination. | Nobel Prize