Eeeek! In a matter of days the world's biggest Primark will be opening its doors in Birmingham, and we could not be more excited. Take a peek behind the scenes to see how it came together and stay tuned to see more from this amazing store! Opening 11th April at 10am. See you there! www.primark.com | Primark

We are so pleased to be welcoming you back! This video highlights all the health and safety measures you can expect to see in our stores when our doors open this morning. Please be mindful of others when shopping and stick to the guidance we have put in place so that everyone has a safe shopping experience. For more information on what stores are open, our safety measures and our FAQs please check here: http://ms.spr.ly/6184TYE7p | Primark

In a denim daze with our latest collection 👖💙 Check out more at youtube.com/Primark | Primark

We’ve got sequins, furrr & denim 😍💃🏻👏 probably my FAVOURITE primark try on to date 😍 The sequin shorts & the blazer have stolen the show for me. But let me know what outfit is your favourite below ⤵️ 1,2,3,4 or 5? Links & sizes will be added to stories & saved to “NOVEMBER” highlights 😘💕 | Sophie Hawkins

The first @primark try on of 2026 & OMG 🤯👏 it’s a goooood one! & IT feels SO GOOD to be back!!! ❤️ Woah!! The gym stuff is insane, they’ve really lever up especially the first set, it’s supportive & not see through either! 👌 never felt leggings like them!! 👏 Links will be added to stories & saved to highlights 💃🏻😘 | Sophie Hawkins