Let’s break down the three levels of commitment you can ask for when creating a call-to-action (CTA).⁠ ⁠ First up, we have what I like to call the “first date” CTAs. These are your basic, low-commitment actions like hitting the ‘like’ button or leaving a comment. They’re a great way to initiate interaction and gauge initial interest without asking for too much.⁠ ⁠ Next, we move a bit further along the customer journey with the “in-between” CTAs. These require a bit more commitment from your audi