Memes and Humour on Instagram: "A prank run by CeraVe and Ogilvy PR played out like a joke too strange to be real. Instead of naming facts straight, they twisted them into a wild idea - that actor Michael Cera secretly started the brand. Because the names sound alike, people began wondering if it might actually be true. For weeks, clues popped up where least expected. Photos surfaced showing what looked like behind-the-scenes moments of Cera handling products. More than four hundred online voice