Swatch | Reinventing Time & Redefining Style | Brand Story | Success of Swatch Watches
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YouTubeBharati Babbar
Swatch | Reinventing Time & Redefining Style | Brand Story | Success of Swatch Watches
In the early 1980s, the Swiss watch industry was on the brink of collapse. Traditional mechanical watches, the pride of Swiss craftsmanship, were rapidly losing ground to the mass-produced, more accurate, and cheaper Japanese quartz watches. It was a crisis that could have spelled the end for the giants of Swiss horology..... until Swatch came ...
1.3K viewsSep 6, 2024
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