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In 2016, Fiat chose humour to talk about the strength of its 500S. The ad starts in a dramatic testing setup where the car is pushed, hit and treated roughly to prove how sturdy it is. The film then shifts to a real-life moment, showing a woman angrily taking it out on the car after a fight, matching the intensity of the earlier “tests.” The idea was to show that the 500S can take a beating and still hold up. While some viewers found the comparison funny, others felt the joke depended on an old
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Recall History on Instagram: "😳 "You won’t believe this ad from 2016..." Fiat's 2016 commercial for the 500S pushed the boundaries of humor and toughness. The car was subjected to wild tests, from hammers to flamethrowers. But the twist? A woman, after a heated argument, kicks the door with the same force, turning the whole test on its head. The ad made waves, but its approach to humor and stereotypes left many questioning the message behind the laughter. Tap FOLLOW for more incredible moments
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