To pair with the new primary "B" logo, seen on our sports uniforms, Berry knew we needed a secondary mark that represented the competitive spirit of our Berry College Athletics athletes. The process of developing this secondary mark involved testing more than 30 concepts with a cross section of the Berry community. This included coaches, student athletes, college trustees, faculty, staff, Student Life Council, SGA executive board and alumni athletes. "Viking Athletics has a new look that is read
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