Old Home Bread Commercial (1973)
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Old Home Bread Commercial (1973)
1.4K viewsAug 3, 2025
YouTubeTexas Archive of the Moving Image
🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image
1:01
🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image
1.3K viewsAug 3, 2025
FacebookTexas Archive of the Moving Image
1973 Old Home Bread Commercial 1
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1973 Old Home Bread Commercial 1
123K viewsSep 16, 2016
YouTubetobatola
The Bread Ad That Created a CB Legend: The Real Story of C.W. McCall
24:42
The Bread Ad That Created a CB Legend: The Real Story of C.W. McCall
1.1K views6 months ago
YouTubeJimmy RetroVibe — Golden 70s
This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising | Trucker straight talk.
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This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising | Trucker straight talk.
1.9K viewsOct 12, 2018
FacebookTrucker straight talk.
The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt
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The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt
2.2K viewsApr 9, 2022
FacebookSon's Of Dirt
Sodaneck on Instagram: "In 1973, the Old Home Bread commercials introduced the character C.W. McCall, a truck driver portrayed by actor Jim Finlayson. These advertisements followed McCall's deliveries to the Old Home Café, where he interacted with Mavis, a waitress played by Jean McBride Capps. The campaign's success led to the creation of the song "Old Home Filler-Up an' Keep on a-Truckin' Café," which charted on the Billboard Hot 100. This momentum propelled the real-life C.W. McCall, Bill Fri
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Sodaneck on Instagram: "In 1973, the Old Home Bread commercials introduced the character C.W. McCall, a truck driver portrayed by actor Jim Finlayson. These advertisements followed McCall's deliveries to the Old Home Café, where he interacted with Mavis, a waitress played by Jean McBride Capps. The campaign's success led to the creation of the song "Old Home Filler-Up an' Keep on a-Truckin' Café," which charted on the Billboard Hot 100. This momentum propelled the real-life C.W. McCall, Bill Fri
6K viewsMar 12, 2025
Instagramsodaneck
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Old Home 3
11.9K viewsJul 12, 2019
YouTubespearheadswinter
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Old Home Filler Up and Keep on Truckin Cafe commercials
10.8K viewsDec 22, 2018
YouTubeAdam Witthauer
1:04
Old Home 2
2K viewsJul 12, 2019
YouTubespearheadswinter
1:04
C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries (who later became McCall), the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “
383 viewsDec 13, 2024
FacebookTruck Stop Chic
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In 1976, Midland Communications featured C.W. McCall in a television commercial promoting their CB radios. The ad played off the success of McCall’s hit “Convoy,” using a reworked version of the song to spotlight Midland as the go-to brand for truckers and CB enthusiasts during the height of the CB radio craze. #trucking #country | Truck Stop Chic
822 viewsMar 29, 2025
FacebookTruck Stop Chic
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Old Home is Good Buns commercial
51.8K viewsDec 22, 2010
YouTubeConvoyTM
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Jean McBride Capps and Jim Finlayson were the Texas actors who played Mavis and C.W. McCall in the Old Home Bread commercials that took off in the early 1970s. Filmed for the Metz Baking Company, the ads followed a flirtatious trucker and a diner waitress along his delivery route. Their natural charm and Texas authenticity helped make the spots a hit across the Midwest and South. The campaign’s creator, Bill Fries, later turned the McCall character into a country music phenomenon, topping the ch
3.9K views11 months ago
FacebookTruck Stop Chic
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Omaha Channel 7 spot on Old Home Cafe, Pisgah
10.5K viewsDec 22, 2018
YouTubeAdam Witthauer
1:04
C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries, who later became McCall, the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “C
378 viewsDec 13, 2024
FacebookTruck Stop Chic
2:56
C.W. McCall - Old Home Filler-Up An’ Keep On A-Truckin’ Cafe
1.6K viewsJun 17, 2025
YouTubeKCVids816
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Robert Crumb lawsuit "Keep On Truckin' Cafe" musical bakery commercials Sioux City
11.6K viewsMay 15, 2019
YouTubeBetaGems Lost Media
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The beginning of CW McCall CW was a character, in a ad campaign, for Old Home Bread. The character was named CW and was a trucker who hauled the bread to Old Home Cafe. CW's sidekick was Sloan, his dog. The commercials won a number of Clio's, Emmys, for commercials. The ad campaign written by Bill Fries Eventually the song "Keep On a Truckin Cafe", was released by Fries, who became CW McCall, taking the name of the character, in the ad campaign. The song was a Top 20 country chart song, and CW t
2.5K viewsAug 7, 2024
FacebookRandall Hamm
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C.W. McCall wasn’t a real trucker, but he sure sounded like one. Born Bill Fries, he created the character for an Old Home bread commercial, then turned it into a music career. His talkin’-blues style made Convoy a smash hit in 1975, kicking off a CB radio craze and inspiring a movie. With songs like Wolf Creek Pass and Black Bear Road, he captured the spirit of the open highway. Later, he traded diesel smoke for mountain air, serving as mayor of Ouray, Colorado. #convoy #americana | Truck Stop
2K viewsFeb 14, 2025
FacebookTruck Stop Chic
2:58
Old Home Filler-Up An' Keep On A-Truckin' Cafe
924.8K viewsFeb 28, 2020
YouTubeC.W. McCall - Topic
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CW McCall with the Classic Voice n Track for Old Home Bread #cwmccall #oldhome #downhome #truckin #trucker #convoy #vintagead #bigrig #bigrig #rig #haulin #country #steelguitar #countrymusic | Truck Stop Chic
11.8K viewsSep 18, 2023
FacebookTruck Stop Chic
C.W. McCall, 'Convoy' Country Singer, Dead at 93
Apr 2, 2022
RollingStoneJoseph Hudak
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Midland CB 'Convoy!' Commercial (1976)
1.2K viewsDec 29, 2024
YouTubeBionic Disco
2:57
Old Home Filler-Up An' Keep On A-Truckin' Cafe
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YouTubeC.W. McCall - Topic
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HE CREATED A FAKE TRUCKER... THEN IT BECAME A #1 MUSIC STAR
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YouTubeDaily Note Of a Dreamer
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Convoy - C W McCall | The Midnight Special
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YouTubeThe Midnight Special
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Old Home Bread, no. 1 (1973)
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YouTubeTexas Archive of the Moving Image
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1974 C. W. McCall - Old Home Filler-Up An’ Keep On-A-Truckin’ Café
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YouTubeThe45Prof
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C W McCall Old Home Filler Up An' Keep On A Truckin' Cafe 1974
397 viewsAug 22, 2018
YouTubeTheBudgie29
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