Premier Inn pins recovery hopes on marketing with ‘invest to win’ strategy
Premier Inn pins recovery hopes on marketing with ‘invest to win’ strat…
Apr 27, 2021
marketingweek.com
Tabasco on turning 150 and balancing heritage with modern relevance
Tabasco on turning 150 and balancing heritage with modern re…
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marketingweek.com
How period care brand Here We Flo created April’s most effective TV ad
How period care brand Here We Flo created April’s most effective TV ad
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marketingweek.com
Bisto unveils first new ad in six years amid £4m push to reach next generation
Bisto unveils first new ad in six years amid £4m push to reach nex…
Oct 10, 2021
marketingweek.com
KFC temporarily drops ‘finger lickin’ slogan in first global campaign
KFC temporarily drops ‘finger lickin’ slogan in first global campaign
Aug 24, 2020
marketingweek.com
Peloton unveils ‘critical’ brand relaunch, as the struggling company eyes growth
Peloton unveils ‘critical’ brand relaunch, as the struggling compa…
May 23, 2023
marketingweek.com
L’Oréal targets men for the first time as it evolves strapline to embrace diversity
L’Oréal targets men for the first time as it evolves strapline to embrace …
Aug 26, 2016
marketingweek.com
Why Cadbury is taking ‘a glass and a half’ into new global markets
Jul 24, 2018
marketingweek.com
Asics in biggest brand shakeup in 25 years as it looks to broaden ap…
Aug 4, 2017
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Tesco on rebuilding trust and why people need brands more than ever
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marketingweek.com
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks o…
Aug 10, 2020
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Vision Express aims to be ‘John Lewis’ of eyewear retail
Mar 28, 2014
marketingweek.com
Coca-Cola celebrates the ‘magic’ of its taste in summer campaign
Jul 30, 2019
marketingweek.com
Pre-testing ads is not divisive, it’s a no-brainer
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marketingweek.com
‘That’s why we go to Iceland’: Iceland tweaks long-running bran…
Apr 19, 2024
marketingweek.com
Coca-Cola launches £5m campaign as it unifies original and zero suga…
Aug 21, 2018
marketingweek.com
‘A new era’: Why Aston Martin is making its biggest brand investme…
Jul 20, 2022
marketingweek.com
‘Innovation, science, humanity’: Why GSK picked Haleon for its co…
Feb 22, 2022
marketingweek.com
Inside Boots’ mission to create a ‘world class media agency’
Sep 17, 2021
marketingweek.com
E.ON launches new marketing strategy in bid to become purpos…
May 26, 2017
marketingweek.com
‘We’re back’: KFC launches tongue-in-cheek ad as it reopens for deliv…
May 18, 2020
marketingweek.com
PepsiCo repositions Rockstar as it looks to shake off its ‘immature’ i…
Apr 27, 2021
marketingweek.com
British Airways needs to ensure its reality matches up to its advertising
Sep 4, 2019
marketingweek.com
April’s most effective ad revealed: Walkers ‘CrispIN or CrispOUT’
Jun 13, 2021
marketingweek.com
Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years
Sep 17, 2019
marketingweek.com
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
May 14, 2019
marketingweek.com
‘This Girl Can’ tackles inequality as it vows to ‘leave no woman behind…
Oct 25, 2018
marketingweek.com
Ocado takes advertising in ‘new direction’ as it looks to become m…
Jul 3, 2023
marketingweek.com
Lidl introduces new brand character ‘Lidl Bear’ for Christmas
Nov 4, 2022
marketingweek.com
How a high concept BT campaign convinced us ‘It’s Good to Talk’
Jul 29, 2020
marketingweek.com
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