Luxe brands have seemingly thrived over the years by mining a rich vein of BS and it's good to see Prada's new Paradigme men's fragrance continuing this rich tradition. So here we have "brand ...

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Tom Holland is now the global face of Prada Beauty and its new fragrance, Paradigme—a bold step redefining masculinity with ...

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Prada’s newest men’s fragrance, Prada Paradigme, is a scent built on subversions of structure and masculine norms.