Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

Queues have been gathering at a Belfast café after it launched a new matcha in a can sensation. Stacked, which first opened ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...

Keith Lee visited Indonesian restaurant Gado Gado, soul food cart Kee's Loaded Kitchen and Cheese & Crack Snack Shop.

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...