Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

Trump, upon discovering that she’s a registered Republican, was thrilled, but in the same way Trump’s thoughts on Taylor Swift are irrelevant to her life and intentions, his ramblings do not give more or less meaning to Sweeney’s denim demolition derby.