Snowflake was only in its fourth year (and second year out of stealth mode) when Denise Persson joined the data powerhouse as CMO. Ten years later, she’s become one of the longest-tenured marketing ...

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we ...

The Trade Desk announces business and team updates, reinforcing its commitment to growth, innovation, client outcomes, and ...

Streaming beat linear TV in upfront ad spend for the first time ever. That tracks with what Disney, Netflix, Fox and ...

Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer ...

This is the third in a three-part series on how AI is changing the ways consumers interact with the web and how advertisers can reach them across commerce, streaming and search. Read Part 1 and Part 2 ...

As the NFL returns, here’s what advertisers should expect from the league’s expanding media rights and the live sports ...

In the final phase of the Google ad tech monopoly saga at the district court, Judge Leonie Brinkema ruled that Google does not have to sell its ad exchange, AdX. In an order issued on Wednesday, ...

The Dynamic Duos Podcast showcases some of the most compelling brand-agency relationships in the industry today. In each episode, agency and brand partners sit down with each other to take listeners ...

Google avoided an AdX divestiture despite losing its ad tech antitrust case. Here’s what the decision could mean for ...

Go to any major advertising conference and you’ll see Michael Kassan holding court at restaurants. Kassan, the CEO of 3C Ventures, sits in the same seat while numerous executives filter in and out to ...

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