marketscale

Restaurants are buying more customer tech even as visits stay 7% below 2019

A useful benchmark for 2026 tech budgeting: 60% of operators plan to invest in customer-experience tech, but that category only outpaces front-of-house tech (54%) by six points, so many programs will ...
marketscale

Marketing teams are buying AI before they can govern it

Key facts, context, and what it means, in one minute. The useful benchmark is not “% of revenue” alone, it’s “AI share of budget” versus readiness: 15.3% allocated to AI with only 30% reporting mature ...
marketscale

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

If RevOps reports measurable AI ROI (97% in the Salesloft-Wakefield survey), the next procurement question is where the gain came from: forecasting accuracy, pipeline inspection, or analytics, and ...
marketscale

AI could raise enterprise IT costs by as much as 75% in less than a decade

A 75% IT cost lift is no longer a scare number, it is becoming a budgeting baseline once security, data movement, and talent are counted (Bain via CIO Dive). For firms standardizing on AI agents, ...
marketscale

AI Readiness in Education

Students must defend their AI-assisted decisions through reasoning, not just rely on AI outputs, to ensure understanding of marketing concepts in practice. Educational institutions should partner with ...
marketscale

Access control upgrades are moving to door retrofits and hybrid cloud systems

Operators are upgrading access control systems by focusing on door retrofits and hybrid cloud solutions, thus avoiding the need for complete overhauls. This modernization trend increases the demand ...
marketscale

Why NVIDIA GTC 2019 Is More Than an AI Conference

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Revolutionizing Healthcare: The Power of Extreme Networks in Securing and Streamlining Patient Care

Want to get featured in MarketScale Healthcare? Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required. In the ...
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Clinical Operations

From AI-designed viruses to 18-month drug trials, generative AI is restructuring healthcare's pipeline, and the AI-informed patient is arriving at the clinic f MarketScale Newsroom·Aug 12, 2026 ...
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Keeping Count: What are the main drivers prompting retailers to implement RFID?

Datascan’s VP of Technology Strategy, Herb Billings, converses with Tyler Kern about the benefits of using radio frequency identification (RFID). There are four main uses for RFID: “It improves ...
marketscale

What is the Craziest Thing Your Business Has Ever Done?

Jesse Cole, owner of the Savannah Bananas, shares an innovative marketing strategy where the team played in kilts as a part of their St. Patrick’s Day celebrations. This unconventional move not only ...
marketscale

Listen: John Ryan on Using Analytics to Improve Your Business

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