Marketers don’t need generic AI tools, they need platforms that connect insight, content and performance, grounded in brand context and data.

Create content using creators from within the cultures you want to reach, rather than interpreting those cultures from the ...

With answer engine optimisation, the goal of content is not to generate a high volume of clicks or maintaining a high ranking ...

Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends. This represents a more than 95 percent failure rate on most ...

If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but it is also ...

Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, ...

The startup has emerged from stealth to reach a wider audience with a $3.8m seed fund, led by venture studio New+Improved. The small company has already secured business across Australia, New Zealand ...

Specialist marketing recruitment agency iknowho launched its annual insights guide, revealing salary, flexibility and AI upskilling are key concerns across Australia’s marketing industry. Using data ...

The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in ...