AI can speed demand gen decisions but distort attribution and planning. Add governance and sales context before budgets shift ...

CHEQ’s Edwin Choi will host a B2BMX Summit panel on the agentic web at Advertising Week New York 2026, exploring AI-driven ...

Validity finds marketers are accelerating AI adoption despite weak CRM data, increasing risks tied to revenue loss, ...

First-party data is becoming the key to relevance as privacy limits third-party signals and marketers race to turn customer ...

B2BMX unveiled seven practitioner-focused tracks covering AI, GTM, content, measurement, martech and leadership for today’s ...

Site Impact finds poor personalization is hurting trust, with repetitive and invasive targeting causing many consumers to ...

Take the 2026 Demand Gen Benchmark Survey to compare priorities around AI, lead quality, attribution and pipeline strategy.

AI results depend on clean data, not just smarter models. New research shows data readiness is key to stronger targeting, ROI ...

Fold research finds B2B leaders measure more than ever but struggle to connect metrics to revenue. See the communications ROI ...

Salesforce and Anthropic launch Claudeforce, combining Claude AI with Salesforce data, workflows and Slack to power ...

As AI compresses product advantage, this article argues CMOs remain essential for building trust, positioning and long-term ...

BlueRock’s David Greenberg explains how B2B teams can build AI workflows safely, with guardrails, visibility and governance ...