Heineken has extended its global media relationship with Dentsu following a closed internal process. Dentsu has been working ...

Columbia University interim president Katrina Armstrong outlined the principles that guide her Wednesday, noting she supports ...

Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more.

Kellogg’s has launched a digital “town” experience to drive engagement with its brand.

This portrayal suggests that a family’s "completeness" is essential for overcoming challenges and achieving happiness. The father is the breadwinner, the mother the caregiver, and the child the source ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

Duncan Meisel, executive director of Clean Creatives, said: “Investors in IPG and Omnicom should understand the fossil ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.