AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the trust and performance of ...

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less ...

A co-founder of DraftKings is now CEO of a company called HardScope, which is the parent company of the YouTube and Twitch ...

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without ...