In this week’s Week in Review: Prime Video goes big on shoppability, Channel 4 announces layoffs in turnaround strategy, and ...
The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) ...
“Personally, we expect this figure to continue rising as ad-supported tiers become a standard feature rather than a step-down ...
In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
In this week’s Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ...
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...
In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK agency group WPP this morning was the last of the big four agency groups ...
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