The Lord of the Rings remains rewatchable because it's accessible to all, feels whole, remains timeless, and is perfectly ...

From cinema habits to corporate consolidation, a decade of structural shifts has made film success harder to achieve and harder to measure.

I’ve written about the data behind Hallmark movies a few times before. So it was great fun to sit down with Pulitzer prize-winning data journalist (and good friend) Walt Hickey of NumLock to talk all ...

Last week, I shared my analysis of how filmmakers are subtly changing how they frame human faces over time. Today I wanted to take it one stage further and see if we can use those faces to measure how ...

When I published my first piece on standing ovations at film festivals a few weeks ago, I expected it to be a niche topic. Tricia Tuttle, the director of the Berlinale, had asked whether applause ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Last Friday I was in Munich to speak at the Creators Conference of the German Producer Alliance as part of the Munich Film Festival. It was a really fun project as the event’s curator, Erwin M.

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

An oft-repeated mantra among film distribution professionals is “Drama is not a genre”. By that, they don’t mean that films cannot be dramatic, nor that there are not films you could call “a drama”.