An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. It’s ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...

New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and how it’s made, to emerge. Bennie Reed, co-founder of This Will Be ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last ...

Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at this year’s FIFA World Cup. What’s less well ...

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences.