Out of its new hub, Monks provides clients in the region and beyond with talent and AI-powered scalable and flexible content production.

Arkub Interactive's Sergieh how AI has enabled XR to read user behaviour in real-time, create content faster, and personalise ...

Read the strategy, rollout and results of the Maison El Nabil rebrand campaign by Azerion, Hypermedia, W Group Holding and ...

Shangri-La Group's Katerina Dixon explains why the brand goes beyond hosting festive moments to hosting stories, memories and ...

In his new role, Bou Hamdan will oversee Webedia Saudi Arabia’s creative output across content, digital, social and ...

Moubarak role includes joins leading media relations, digital content, strategic messaging, and brand alignment at Rosewood ...

Horizon FCB's Chief Creative Officer Alex Pineda shares his thoughts on selected work for November's Private View.

OMD UAE’s Terry Mo explores how a smart GEO strategy can turn GenAI platforms into a brand’s loudest advocates.

The Hanging House's Anam Ahmad sets the standard of the region's experiential marketing against the immersive gameplay of ...

Grand Millennium Hotel Dubai invites audiences to see Christmas through a child’s eyes in AI-generated film campaign.

MBR Recruitment’s Piyush Ganaatra shares how hiring models, localisation and people-led growth are reshaping recruitment ...