Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Travis Kelce and Taylor Swift reunited in her suite following Super Bowl 2025, and the professional athlete appeared sad ...

Superstar singer Taylor Swift has been a staple of the past two NFL seasons ever since the start of her relationship with ...

Kansas City Chiefs owner Clark Hunt said in an interview with CNBC Sports that Taylor Swift contributed to 'pretty ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Swifties are understandably excited for the 2025 Super Bowl because Taylor Swift is set to attend the big game to cheer on ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest ...

The post quickly went viral with Swift fans responded by targeting The Kings Grill restaurant in Rockledge, Florida, which is ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

That doesn’t mean that Eagles fans are going to be understanding about it.