If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

The president of Nintendo of America, Doug Bowser, discusses the use of AI in games and whether Nintendo will begin using it ...

Nintendo’s Doug Bowser announces variable pricing for Switch 2 games, breaking away from unified prices. Learn how game costs ...

Nintendo's Doug Bowser opens up about how the company views generative AI in video game development and its role in the industry.

Nintendo Switch 2 will be the hottest thing on the gaming market when it releases in June, and NOA's President assures fans ...

When asked about AI-generated games, Doug Bowser said Nintendo isn’t interested in them and wants to keep the “human touch” alive.

In a world where AI is writing screenplays, composing symphonies, and probably plotting world domination somewhere, Nintendo is drawing a hard line: no fully AI-generated games.

According to a report from Bloomberg, Trump’s decision to pause the hikes means it’s likely that Nintendo will keep the US ...

Once pre-orders do open in the US, the Nintendo Switch 2 will cost $449.99 / £395.99 or $499.99 / £429.99 for a bundle also ...

Will Nintendo be able to keep up with demand this time around?

Doug Bowser said that Nintendo is practicing "variable pricing" on Switch 2 titles. He does realize that's not actually reassuring, right?