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Starbucks Lags S&P 500 by 74% as Earnings Drop 47% and Sales Slide Continues

Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks closing door on pickup-only stores: Full list of current locations

WASHINGTON — Starbucks is shutting down its “Pick Up” store format, phasing out the mobile-order-only model by fiscal year ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

Starbucks Corporation (SBUX): Don’t Worry About Luckin Coffee, Says Jim Cramer

Starbucks Corporation (NASDAQ:SBUX) is one of Cramer’s favorite stocks, primarily due to the firm’s CEO, Brian Niccol.

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...