Samsung released its first folding smartphone in 2019, but Apple wisely waited until 2026. In the hands-on area at Apple Park on Wednesday, the first thing most journalists did with the iPhone Duo was open it, tilt it toward the light, and run a finger across the middle, as videos published from the event show.

The simple answer is that the novel design of today’s foldable phones could help re-establish the high end of the phone market. They are meant to stand out in a sea of standard-issue, if-you’ve-seen-one-you’ve-seen-them-all smartphones.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

Here are five key things investors need to know to start the trading day.

As Apple launches its first folding phone, the iPhone Duo, Motorola is teasing its own upcoming passport-style foldable.

The Apple iPhone 18 series launch event is expected to feature some of the company’s biggest launches in years, with the first foldable iPhone potentially taking centre stage. The device, reportedly called the iPhone Ultra or iPhone Duo,

Apple is expected to announce its first foldable iPhone, the iPhone 18 Pro and Pro Max, and more at its "Surprise and Shine" September event.