Instacart, an online grocery delivery service, is being accused of charging shoppers different prices without their knowledge, with some items costing 20% more.

Instacart was trying to figure out how much money they could make on Target shoppers,” said Lindsay Owens, executive director of Groundwork Collaborative.

Shoppers may be unaware they're paying as much as 23% more than others for the same grocery items on Instacart, a new analysis says.

A Consumer Reports and Groundwork Collaborative investigation found that some grocery prices differed by as much as 23 percent per item from one Instacart customer to the next. In an inadvertently sent email,

Instacart’s AI pricing may charge shoppers up to 20% more, costing frequent users about $1,200 annually. Wages and benefits growth slowed to 3.5%, a four‑year low. Tonight’s Powerball jackpot stands at $930 million.

A new Consumer Reports investigation found that Instacart has been running AI-assisted pricing experiments across several major grocery chains, and in some cases, the discrepancies were significant.