Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Steve Swartz says that Hearst had $13 billion in revenue in 2024 thanks to political advertising, but adds that a tough ad market and cord-cutting is "significantly impacting" A+E Networks. Hearst is ...

We are forced to ask ourselves if The Washington Post – a pillar of investigative journalism during Watergate – is unwilling ...

A tourist attraction in China billing itself as a winter wonderland has landed in hot water after visitors seeking the ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

The president's billionaire adviser Elon Musk reposted the clip shot at Boeing Field — labeled an "ASMR" video by the White ...

The new Department of Homeland Security advertising campaign featuring DHS Secretary Kristi Noem is budgeted for up to $200 ...

But these measures can’t compete with the gigantic, power-guzzling and thirsty data centers being built in Johor. The ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to ...