Think of shipping as a marketing cost. Zappos considers its overnight shipping and generous one-year, free-return shipping policy a key part of its marketing plan to build customer loyalty.

3 Marketing Lessons From Zappos’ Social Media Team How they perceive–and generate–value will surprise you. EXPERT OPINION BY AARON TEMPLER , AUTHOR, "LEADING IN A SOCIAL WORLD" @ AARONTEMPLER ...

Our upcoming GrowthBeat event, August 5-6, is featuring a never-before-seen case study with Zappos head of demand generation and the CEO of programmatic media buying platform ChoiceStream.. NOTE ...

Make company culture a first priority and the rest — including marketing and customer service — will fall into place. That was the message Zappos Chief Executive Officer Tony Hsieh hoped to ...

Blue Apron delivers to its subscribers (it has a plan for couples and a more expensive family plan) locally sourced ingredients and interactive recipes, so they can produce home-cooked meals. “The ...

Zappos.com Inc. has named Amazon executive Ginny McCormick as its first chief marketing officer in its 23-year history. Ms. McCormick joins the online shoe retailer from Amazon Hub, the division ...

To best understand the intrinsic value that Zappos delivers, I gave each employee a $100 budget and asked them to order two pairs of shoes from Zappos.com – one to keep and one to return.

The Sundance Film Festival, designed around storytelling that delivers fresh perspectives, serves as an annual showcase for independent film makers and other content creators to bring their media to ...

The Zappos hack is a perfect illustration of how much marketing can depend on security – even if it doesn’t know it. Hopefully, IT security execs will be able to use it to demonstrate the huge ...

Zappos is mailing out a traditional back-to-school print catalog. To discuss the back-to-school initiative generally, and drill into the revival of direct mail, we have the Chief Marketing and ...

Zappos sells shoes and apparel online, ... which would mean low marketing expenses, long-term profits, and fast growth. ... The plan was to grow sales to $1 billion by 2010 and eventually go public.