By Dikshant Dave, CEO, Zigment While sectors like retail and healthcare have rapidly adopted conversational platforms, the ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The tool everyone holds in their hands has grown far beyond messaging, writes ARTHUR GOLDSTUCK in his guide to the app's ...