Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Rouge members get 20% off and get to shop the sale first.

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

In this video, I showcase mini emergency kits specifically designed for tween girls. These kits include essential items needed in emergencies at school and are perfect for stashing in a backpack. This ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Processors Best CPU for gaming in 2026: These are the chips I recommend for gaming, productivity, and peace of mind Gaming PCs Best gaming PCs in 2026: these are the rigs and brands I recommend today ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Weekend Academy was designed just for tweens. And its ...

Mini-PCs have been experiencing a real boom in recent years. No wonder, because these small desktop computers are powerful, space-saving, and flexible. This guide shows what a mini-PC actually is, ...