Becky G on her beauty routine and favorite makeup products, including the liquid lipstick she wears both on stage and at the ...

True to the so-called “middle child” of generations, wedged between attention-hogging boomers and their millennial offspring, ...

Emerging in the wake of the 2024 'clean girl' aesthetic and the glass skin phenomenon, the trend draws heavily on the softly ...

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years are over. But there are still ways to win.

The Sephora Savings Event ends on Monday, April 20, so we tapped 12 shopping experts to get the skinny on what’s in their carts. Included in their recommendations were Rare Beauty mascaras, YSL ...

Which popular Korean beauty brands at Sephora are best? Korean beauty first made a splash in the U.S. several years ago. Back then, it was difficult to find Korean brands in American stores; if you ...

I've been covering the best deals and sales for over two years. These celebrity-founded beauty brands are all 20% off during the latest Sephora sale. Those who aren’t Rouge members will have to wait ...

I purchased a selection of viral and rare bedazzled makeup items. My sisters were excited to see some of the surprises I had for them! #Makeup #Bedazzled #ViralTrends Pressure builds to oust Wiles ...

The Estée Lauder Companies-owned makeup brand is widening its distribution beyond its DTC channels and retail stores.

As the moisture-robbing winds of winter start to calm, it’s likely your beauty routine will need a seasonal reset. Sephora’s One-Day Deals are timed to the changing of the seasons with rare 50%-off ...