Pinterest will be acquiring TvScientific, a connected TV (CTV) performance advertising platform.imageMillions of usersPinterest will combine its intent-rich audience signals with a CTV engine, so ...

Payments firm PayPal said on Monday it has applied to establish a bank in the United States, as companies rush to capitalize ...

PayPal Holdings Inc. applied to become a bank in the US, looking to take advantage of the Trump administration’s openness to ...

PayPal Holdings ( PYPL) submitted applications to the Federal Deposit Insurance Corp. and Utah's Department of Financial ...

Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. But it may face challenges bringing on advertisers, although the integration has the capability to use data to scan ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

YouTube has added PayPal’s dollar-pegged stablecoin as a payout option for U.S. content creators, marking one of PYUSD’s most ...

With less than a year until the 2026 midterm elections, it's already expected to be one of the most expensive campaigns in ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

As shoppers begin dash to the mall and add gifts to their cart, there’s one one key sign that the holidays are within grasp. It’s not Santa’s sleigh, nor twinkling lights, but rather the campaigns ...