PING has been doing stock shafts differently for decades. Now it has its own lab to push even further. Here’s what that means ...

Nelly Korda's third major title means both of the opening majors for the men and women were won by a TaylorMade Qi4D driver.

Check out what's in Korda's bag for 2026, with the former World No.1 already enjoying a fine season ...

Mitsubishi worked with L.A.B. Golf to perfect this new putter shaft. And it may well pay dividends for golfers everywhere.

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Founded in 1989, FST Corp. (NASDAQ: KBSX) manufactures and sells a full range of golf club shafts, along with other golf-related items. Customers include golf equipment brands, OEMs, distributors, and ...

Pete Dye’s audacious Stadium Course transformed from controversial upstart into golf’s most demanding championship venue — proving that great design ultimately silences its critics. A course born from ...

On the latest episode of the Gear Smart Podcast, we tackle one of the most controversial club-building topics. Of the many aspects of golf club building that I have tackled over the years, one topic ...

Newton Golf will introduce: New Fast Motion™️ fairway and hybrid shafts; New Motion hybrid shafts; and refined driver and fairway models across both families. “Match the Dots,” Newton Golf’s ...

Volkswagen AG’s Audi has reached an agreement to sell a majority stake in its Italdesign Giugiaro SpA subsidiary to California-based technology company UST. Audi’s performance-car brand Lamborghini ...