For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete but don’t ...

Most Americans have been aware for some time that multi-level marketing schemes are bad — either through recent books or documentaries like LuLaRich. But did you know exactly how bad? Bridget Read, ...

What if you could build an entire marketing team without hiring a single person, writing a single line of code, or spending a fortune? It might sound like a bold claim, but with the rise of AI and ...

For years, authenticity has ruled the marketing playbook. Brands scrambled to appear real, relatable and down to earth; leveraging influencer culture, behind-the-scenes content and raw, unfiltered ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Dr. Degen is a professor at the Fashion Institute of Technology. Even before “Wicked” opened, the movie’s signature green and pink colors were turning up everywhere, from drinks topped with matcha ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...