Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used.

Salesforce logo sign seen at the Salesforce tower in Manhattan, New York.Lindsey Nicholson/UCG/Universal Images Group via Getty Images In 2022, Salesforce unveiled software that processes and organize ...

Software is truly everywhere in the modern world. From streamlining workflows to making phone calls to following navigation routes in a car, the list continues—and so does the industry’s growth. By ...

AWS is changing the cost equation for enterprises weighing up where to put AI infrastructure for processing sensitive data.

Salesforce is investigating a security incident after discovering unusual activity involving apps published by Gainsight, a ...

Legacy billing systems struggle to keep up with the dynamic nature of AI-driven software, leading to delays and inaccuracies.