Girl power, sport as an advertising platform, the influencer-led rise of hybrid storytelling and AI as a workplace necessity are the key trends set to dominate the media and marketing landscape next ...

A key TikTok e-commerce product leader stepped away in a restructuring that impacted the company's global product and data ...

What starts as a single video can turn into one of the most searched and purchased trending TikTok products wi ...

Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and ...

In 2025, the line between brand messaging and cultural commentary continued to blur. As the year ends, let’s look back at the ...

CreatorIQ unveils SafeIQ, the industry's first self-learning AI safety tool. Protect your brand with real-time, multimodal ...

Buzzy, a new AI startup, claims it can decode social media virality, but questions remain about transparency, data, and ...

As AI-driven search rapidly becomes the first place consumers turn for answers, a new internal analysis from Link Publishers suggests that brands with stronger backlink authority may appear more ...

Perfection is overrated, especially on social media. Your average TikTok user knows this, but even now it seems like brands ...

Eichenberg started collecting polish offline in 2020, but didn’t experience niche internet fame until she started her current ...

With this new release, companies can identify high-performing creatives, optimize spend, and maximize campaign effectiveness across TikTok campaigns.

Consumer products manufacturer Clorox is using TikTok Shop to assess how different parts of its brand portfolio respond to ...