two things we lovingly refer to as 'fix and flex'. The ropes that anchor your brand should be agile enough for the whole ship to flow naturally around your distinct positioning. It may sound ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

But Upwork's managed that with a dynamic new brand identity that leans into its mission to create a flexible workspace for the future. And it shows just how important motion is in modern branding. In ...

Committing yourself to a single designer’s vision, GQ’s Noah Johnson argues, is a perfectly valid way to develop your personal style.

In the latest edition of the Spotlight, Ampacet explains how its GASTOP-FlexTM technology allows it to address the trends ...

Boston-based New Balance has long experimented in the foam space. The most technologically advanced option is ...

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning ...

The $35,000 USD device features two 13-inch McIntosh drivers, both of which utilize the label's Low Distortion High ...

Grado makes some of the world's best headphones, and its high-end models regularly receive five-star rave reviews from the ...

Heating pads can help to treat aches, soreness and pains in your muscles and joints. I rounded up the best heating pads ...