The proliferation of information has changed our understanding of what constitutes a trend. Brands need to differentiate ...

Products from Japan's Prossence to Korea's Sulwhasoo, Innisfree and Laneige, have had a big impact on global skincare habits, ...

Ayo-Odugbesan Damilola is the visionary founder and creative director of Blarkmate, a globally recognised footwear and ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

CHEQ’s end-to-end security solutions will shield M&S from digital threats and safeguard the data integrity of one of the ...

As China's intangible cultural heritage gains global recognition, more Chinese heritage brands are seeking to expand their presence worldwide. Business leaders and officials from China and the United ...

In a bold move to challenge conventional travel norms, WanderOn, India's fastest-growing community travel platform, has ...

Changan to partner with Dah Chong Hong to sell the right-hand drive version of the S07 SUV Chongqing Changan Automobile's electric vehicle (EV) brand Deepal became the latest mainland Chinese carmaker ...

Way back in 2002, Ford teamed up with Kylie to launch its latest model, the StreetKa. Ford also sponsored the former ...

Sotira, which is leveraging AI to help brands offload and capitalize on their surplus inventory, has raised $2 million in funding.

Developing your global strategic brand and tactical plan is a process ... as it tells us where we are now and where we need to go. Once you have your brand strategy, you will need to communicate ...