Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Dual-branded Applebee's-IHOP units may boost efficiency, but high-volume markets are essential for success; cautious 'Hold' ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Lifestyle-product retailers are investing in new stores in China, as richer consumers continue to splurge on quality imports.

Under a Donald Trump presidency, a proposed 25% tariff on Mexican imports could lead to significant price increases on ...

There’s a home decor brand that’ll add sparkle to your bar cart with stunning glassware, a candle company with delicious ...

The tariff question loomed large for the fashion and beauty industry in the days after the presidential election. On the campaign trail, president-elect Donald Trump proposed a 60% tariff on goods ...

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to drive sales and gain ...

Designed to give athletes a boost of energy during physical exertion, GU is well-loved by runners. Not necessarily the taste, but that’s to be expected with any sports nutrition gel. This pack comes ...

Basking in the glow of a major revenue boost, the owner of B2B home furnishings distributor Designerie explains why ...

Shah Rukh Khan’s decision to quit smoking attracts global brand interest Bollywood News: Latest Bollywood News, Bollywood ...