Anthony Edwards and Adidas will launch the Adidas AE 1 as football cleats, coming next summer as part of their newest ...

Brittany Mahomes and Antonela Roccuzzo-two women closely tied to sports royalty-have teamed up in a dynamic and unexpected collaboration. The wives of Kansas City Chiefs quarterb ...

The Adidas Samba family keeps on growing, and can anyone really blame the athletic footwear brand? From animal prints and ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

This article, Adidas Summer Sale: The 10 Best Hot Deals Right Now, was first published on SportStarsMag.com.

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

Adidas' thin-soled sneaker releases keep on coming. From heritage looks such as the premium Italian-made version of the Italia '60 to new low-profile updates to classic silhouettes such as the Stan ...

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Adidas has partnered with the FIFA Rivals mobile game to bring a series of digital content into the game. The multi-layer ...

adidas is entering the world of FIFA Rivals with a series of digital products, features, and in-game content. The multi-year ...