American Eagle faces fallout after launching a new "tone deaf" campaign featuring Euphoria star Sydney Sweeney, with shoppers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...

The celebrity gossip cycle has been working overtime, this time zeroing in on Machine Gun Kelly and Sydney Sweeney. Both stars have been through highly publicized breakups in the last two years, and ...

Sydney Sweeney turned up the heat in a fiery red bikini, lounging effortlessly against a sunlit backdrop, but sparked ...

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...