Trump begins his post by referring to Sydney Sweeney as 'Sidney'. This is most likely a reference to Sidney Poitier, who became the first black actor to win the Academy Award for Best Actor in 1964. By comparing Sweeney with Poitier, Trump cleverly emphasises her excellent acting abilities.

The crux of the campaign is Sweeney’s assertion that her jeans are good, but the whole thing rests on a pun: She’s also talking about her genes. “Genes are passed down from parents to offspring,” she says in one video, “often determining traits like hair color, personality, and even eye color. My jeans are blue.”

I’m sure you’ve all heard about the controversy involving Sydney Sweeney and jeans and accusations of eugenics or hellenics heuristics or fennics, or something like that. The truth is, I haven’t really been paying that much attention.