LLM and social search are on the rise partly because each promises to cut through information and cultivate the scarce ...

AI means changes, but it doesn’t mean young people should be despondent or that business won’t need brilliant talent. Caton ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

We can reveal that taking the top spot – by some way – is Unilever, thanks in particular to a range of award-winning work for ...

Today, we can reveal that the top campaign globally was ‘The Unnoticed Sponsorship’ for Brazilian health and research center ...

The drinks brand transformed a classic video game into a live, drone-powered spectacle in the clouds.

Cyber Monday might have just died. Not with a bang, but with a whimper. Awin’s data points to an 11% drop in sales and a 13% ...

As creatives navigate the rise of AI, the photographer is stripping things back in his collaboration with Brazilian ad exec Marcello Serpa, VML’s Marco Versolato, Wieden+Kennedy London’s Hermeti ...

There is no magic pot of new ad money waiting for the BBC. Brands do not suddenly “find” billions. All that would happen is ...

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...

Many of us know the power advertising holds. We’ve read the case studies but, more importantly, we’ve felt the swagger of a ...

Beats is breaking into the creator economy with streamer IShowSpeed. The campaign features a short film blending comedy and ...