Snowflake was only in its fourth year (and second year out of stealth mode) when Denise Persson joined the data powerhouse as CMO. Ten years later, she’s become one of the longest-tenured marketing ...
The Trade Desk announces business and team updates, reinforcing its commitment to growth, innovation, client outcomes, and ...
Streaming beat linear TV in upfront ad spend for the first time ever. That tracks with what Disney, Netflix, Fox and ...
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer ...
As the NFL returns, here’s what advertisers should expect from the league’s expanding media rights and the live sports ...
In the final phase of the Google ad tech monopoly saga at the district court, Judge Leonie Brinkema ruled that Google does not have to sell its ad exchange, AdX. In an order issued on Wednesday, ...
Google avoided an AdX divestiture despite losing its ad tech antitrust case. Here’s what the decision could mean for ...
Years before the AI explosion that’s taken place, Databricks was setting its foundation. Now as interoperability comes into ...
Goodway Group’s Paul Frampton-Calero shares how agencies are focusing on measurement, outcomes, retail media and growing ...
The next generation of AI agents won’t rely on marketers to write better prompts, argues Yobi CEO Max Snow. They’ll learn ...
If you thought Americans were moving on from soccer after the World Cup, think again. In the week following the end of the tournament last month, Major League Soccer said that ticket sales surged 62% ...
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