Today we have significantly changed the shape of TTD to make certain our people and resources are focused on our mission and vision. Our mission and vision remain unchanged. Tomorrow, The Trade Desk ...

Google avoided an AdX divestiture despite losing its ad tech antitrust case. Here’s what the decision could mean for ...

Go to any major advertising conference and you’ll see Michael Kassan holding court at restaurants. Kassan, the CEO of 3C Ventures, sits in the same seat while numerous executives filter in and out to ...

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In the final phase of the Google ad tech monopoly saga at the district court, Judge Leonie Brinkema ruled that Google does not have to sell its ad exchange, AdX. In an order issued on Wednesday, ...

Years before the AI explosion that’s taken place, Databricks was setting its foundation. Now as interoperability comes into ...

AI agents are entering media buying, but accountability, governance and measurement are still catching up.