Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.

Social media may have started out in the form of personal status updates, but it has become a part of multifaceted marketing strategy. Here are 9 ways it helps your business.

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

Discover the dangers of AI-washing and learn how to identify misleading AI claims to protect yourself and your business.

Nonsense. I think the dynamic is quite different, and understanding this subtle difference is the real key to this campaign's phenomenal success. I think in their heart of hearts women across the ...

Marketing Strategy - What are technical products and how are they different from non-technical products? Read this to see the differences (and the implications for marketing).

For better or worse, it's an online world now. Learn how creativity works during turbulent times and why professional ingenuity is now more crucial than ever.

This guide will teach you how to contribute guest articles or posts to industry sites and blogs. You can increase audience reach, be seen as an expert, drive traffic to your site & generate leads.

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

Digital marketers and businesses know that social media listening and monitoring are vital for brand and reputation management and customer relations. So track these 5 keyword types.

A brand community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.