Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

But that appears to be what Snap’s going with thus far, and there’s good reason why Snap’s looking to add Perplexity in.

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.