Cola-PepsiCo duopoly as regional flavours, health and quick commerce reshape the market?

Wimbledon, FIFA and F1 are expanding beyond the field into culture, creators and digital fandom, changing how global sports ...

As Pulsar completes 25 years, Bajaj Auto’s President, Marketing, Sumeet Narang discusses the brand’s thrill-led identity, its ...

Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the ...

Founder, Clovia, elaborates on the evolution of intimate wear, changing consumer attitudes and how consumer insights are shaping Clovia’s marketing and growth ...

OpenAI has been building out ChatGPT's advertising business as a revenue stream alongside subscriptions, given that a ...

WPP was expected to retain the business after Publicis Groupe won PepsiCo’s global media account. Following the move, ...

A raid in Navi Mumbai exposed alleged tampering of FMCG labels, putting product info & supply-chain oversight under scrutiny.

The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work ...

As India’s EV market gets more crowded, brands are looking beyond specs and performance to make a stronger case for their ...

The two-film campaign challenges the ‘whatever’ approach to dental treatment, urging patients to make informed choices about ...

JAL Bath Fittings has appointed actress Wamiqa Gabbi as its brand ambassador and launched a new digital film built around the ...